Nielson research is a media research company that gather information and data on ‘what people are watching or listening to’ and what kind of backgrounds they are from as well.
Nielson helps magazines, TV series, films, radio programmes to know who’s watching or listening to their programmes which gives a real insight for advertising companies to market their products in the right place and to the target audience.
Here are specific practises Nielson do…
- Advertising effectiveness - They can determine whether a advertising campaign is successful or not. point out what worked and what didn’t and suggest changes through research on the campaigns next move.
- Brand and portfolio management - Analysis the behaviour and attitude of the ever changing audience through researching other competitors. Getting detailed research and figures that can make profits for a business to grow to it’s highest potential.
- Marketing performance - Through research and data back up to suggest what media platforms to market products and the target audience to reach that is most suitable to a companies product.
- Marketing structure and segmentation - Understanding the industry and the audience well. Allows Nielson to plan a structure and marketing strategies that will effectively sell your product.
- Product innovation and renovation - Assures your product innovates to it;s highest potential through marketing in foreign countries and to many different people and background. Meaning to assure your product can move globally if possible.
- Retail and shopper marketing - Researching on how a consumer thinks allows them as a research company to explain why they did or didn’t buy your product.Suggesting in-place product advise and more techniques and methods to make your product that the consumers would pick up and buy.
Nielson plays a major part in the research industry that effects all industries in one way or another. The company itself is a huge business that maintains the power of making a successful business/products. The importance of research is shown through Nielson ground up. Researching is shown to be key for making a successful business by maximizing profit margins. Nielson offers a wide range of techniques that can help every department of a business. It is experienced in fields globally which is perfect for making a successful business international.
Overall Nielson is a extremely important component within the business industry. Advertising and Marketing is made much easier and lets business know whether they are reaching their desired target audience and provide good advices for business to take on board which has proven on many occasions.
