April 2011
5 posts
Here are the notes I presented with
Introduction
In recent years online gaming has become hugely popular as we enter an age where everything is interactive. Technology has enhanced so that playing players around the world in the comfort of your living room is now easily possible.
My aims for this project was to find out whether the introduction of online gaming has had a major effect on the video game industry and if so how has it...
My Questionaire results - Impact of Online gaming
The Results
1) What Gender are you?
Male – 15
Female – 6
2) How old are you?
12 years old – 1
13 years old – 0
14 years old – 0
15 years old – 1
16 years old – 3
17 years old – 6
18 years old – 6
19 years old – 2
20 years old – 0
21 years old – 2
3) What games console (s) do you own?
Xbox 360 - 11
PS3 - 12
Nintendo Wii -8
PSP - 7
Nintendo DS - 7
Other – 4
4) How often...
Focus Group - New and improved link!
Focus group discussing about the impact of online gaming.
Mixed opinions and heated debate, Enjoyable listen (Y)
http://soundcloud.com/deeeeee-1
March 2011
3 posts
Impact of online gaming focus group
The clip you’ve all been waiting for!*excited*
Part 1 and 2 in the link below!v
http://soundcloud.com/you/tracks
Observation Primary Research
Observation
Today I sat back and watched a group of teenagers play online and story mode on two different games; Call of Duty – Morden Warfare 2 and Fifa 2011 on the PS3.
The group consisted of 6 males and 1 female
Alex – Male 17 years old
Ashley – Male 18 years old
Shaun – Male 17 years old
Ries – Male 18 years old
Rashid – Male 18 years old
Kai – Male 17 years old
Michelle – Female 15 years...
My questionaire
1) What gender are you? Tick box
Male Female
2)
How old are you?
3) What game console(s) do you own? Tick box
Xbox 360 PS3 Nintendo Wii
Other PSP Nintendo DS
4) How often do you play your game console on weekly bases?
1–2...
February 2011
3 posts
My Focus Group Questions Targeted At Gamers
Focus Group -
Effects of gaming
Topics
Amount you spend on games
Time you spend on game consoles
Difference between the time you spend online and story mode?
Has online gaming increased or decreased socializing in gaming?
Has online gaming decrease the amount of times you go to a friend’s house to play?
How many times did you go to your friend’s house to play games before online gaming was...
Interviewing method - Article analysis
Interviewing method
The first paragraph states that interviewing is one of the popular types of data collecting. It commonly used as it’s one of the most reliable sources and easiest way to find out information. Although it is extremely easy it does has its downfalls because people can always lie in interviews. Answers can be interpreted in different ways by the researcher or interviewer.
It...
Secondary research
1) Unreliable source – Only a little research has been used to get this information and it doesn’t explain how the experiment was carried out so whether it was a fair test or not is still a mystery. The information says that a average teenager plays 8 hours and 22 minute every 2 weeks.
I typed into ‘Google search engine’ – ‘How much does a average kid play video games’...
January 2011
13 posts
Is your website reliable?
Internet is a huge place where just about anyone can make a website that is easily accessible. Therefore there are many unreliable website out there as well as reliable websites. There are millions of website so how can we really tell whether there reliable or not. Especially websites that aren’t branded or not well known.
There are websites that are run by huge companies that get there...
Forms of research
What are the benefits and drawbacks of each?
Experiments - Gathering research from doing a experiment is really good data to collect but only if the experiment is carried out probably and is carefully planned. Experimenting is difficult to control as you have to think about your invariables and variables and what to change to get the relevant information.
Participant Observation -The...
Website - Competitor analysis/Comparative study
In today’s lesson we tried out the competitors analysis by comparing 2 website using a criteria to rate divided sections. The sections were split up into; Home page, navigation, links and labels, search results, readability, performance and content.
From a business perspective it’s a effect way to do research as you can gasp good points from both websites to include in your website.
...
Darren's questionaire
http://www.surveymonkey.com/s/H8BLLSW
Evaluating Miss Tomlinson's Audience Questionaire ...
Question 1 has no relevance to the questionnaire. Too personal, the questionnaire is a bout illegal trades so being anonymous may be a thing to consider.
Doesn’t ask age which doesn’t fulfil the age.
There needs more answer options to get more accurate answer
The questions are too biased. Are made to make you feel a specific way.
Sibling/family is similar answer. Basically the same...
Paired Research Task - Content Analysis
Ethnic representation -
We went through the Vogue magazine of 41 pages and counted 27 white long hair women until we reached the first black African model. It was the 47th page until we reach our first male who was from white background. Flicked 2 more pages to the 49th paged and reach our second black model and on the 52nd page we found our 3rd black model. On our 96th page we found the first...
Research Techniques for Media Industries: Focus... →
ergarvie:
How well it went? did people dominate it? questions good/bad?
Question1: Banner advertising, when your online, banner advertising, how do you react, first thing you think about it? What does it make you feel?
- Irritating, don’t like it, female, distracting from what you are actually doing,…
Focus Group
Focus groups is a effective way to use find out additional research that could be very valuable to a products success.
Focus groups are used often in media industry and by many research companies. It used for film releases which works by showing a film before release date to a private audience (members of the public). Afterwards asking them questions to collect primary research. The research is...
Types of research
Primary - Questionaires, Vox pops, talking to people, asking specialised people, phone conversations and Observation. As long as you personally go and research yourself it makes it primary research.
Secondary - Reading articles, Using other statistics, Online, Book, Other researcher’s work, Watching documentaries and listening to radio/podcast.
Qualitative - The quality in products and...
Social Networking used for researching
I read a article on Social networking and researching by Sean Hargrave
Here’s my summery of the article …
Social networking is the new craze, So many people talk about brands and products through conversations on facebook or there opinion on adverts or the brands itself. So social networking sites is a insight on what people think and many brands have realised this therefore are...
BARB (Broadcaster's Audience Research Board)
BARB research television programmes for the UK television figures.
It’s a great website for the channel companies, advertising companies and the TV Programmes to get a real insight on how many are viewing their programmes.
If a particular TV programme is getting low viewings it may suffer budget cost or even may get taken off the channel. Advertisers can pay less as less people are...
Nielson Research
Nielson research is a media research company that gather information and data on ‘what people are watching or listening to’ and what kind of backgrounds they are from as well.
Nielson helps magazines, TV series, films, radio programmes to know who’s watching or listening to their programmes which gives a real insight for advertising companies to market their products in the...
Magazine Research - Why is research so important?
When starting up a magazine you have to consider numerous elements that can determine whether or not your magazine is successful.
I personally think there are many elements to consider but here are a few of the most important.
The layout and image of a magazine is extremely important. Creating a image that suits your target audience by looking at other examples in the industry currently....